Does your desk suffer from "cable clutter" like mine? While there are times when 4 or 6 feet of cord is required, in most cases you only need about a foot. Any extra length just adds clutter to the table and ends up getting in the way. I'm a big believer in short cables and have them in Lightning, Micro USB and now this version with USB Type C. I've never had a bad cable despite having been using them for months. They feel solid and look beautiful. I love that the pattern helps distinguish them from the other standard black cords that are so common. They are the perfect size for on the go. Of course, this is much better than pulling a huge tangle of cables out of your pocket or backpack just to charge your phone. I highly recommend it.