The most useful thing about this plugin it's how organize all my brands under one dashboard so I can easily find what i'm looking for at any time during the day or week! Sometimes to find something you have to scroll down through several pages which takes too much of your precious time. You should try out its free version first before upgrading to premium features because there are some very important plugins available only with premium feature like logo uploading etc. It helped me manage everything related to branding from website design till marketing activities.