The ability of this software has been fantastic in helping us run our campaign much more effectively than before! I have not found any downsides as far yet but everything we do it's working very well so there isn't anything that came up with using their product at all! We are solving some problems regarding how many clicks each ad gets which results gives me an idea about where my ads should be placed since i'm only able get clickthrough rates from Google Adwords API (which can sometimes give inaccurate data). It helps you solve these issues by being faster when creating your reports through its interface :D As mentioned earlier they also provide great support if needed via live chat or phone call - really appreciate having such good customer service team who always try hard answering questions/solving queries related specifically into what was previously asked :) Their pricing structure might seem expensive initially.