I like that you can run multiple ads at once to get more conversions or better quality traffic depending upon which one works best with each product/service offer being sold through this system (or not). You have limited options when it comes down to choosing what type of results are going into Google AdWords account - so if someone wants something different they're stuck using their own keywords instead! This is where all my problems begin. My clients want me to use our main keyword phrases but we don't always know them beforehand as well since these sites tend be niche-based / vertical focused rather than broad term webpages targeting several topics within an industry category. Therefore having no control over how often certain terms appear throughout search engine queries would make sense. It's also very frustrating trying to track conversion rates from both paid & organic sources. We've had many issues tracking data across platforms such as Facebook vs Instagram Ads vs Organic Search Results versus eCommerce purchases.