I love that it's built in WP, so everything is connected to an SEO/SEM friendly content management system. It makes managing my website easy for me as well as being able to create posts from different apps such as MailChimp and HubSpot which are both tools used by our marketing department. The drag and drop feature allows you to easily upload images or photos into your post without having to go through all of those steps manually. Sometimes it can be difficult to find new plugins when you're not sure what kind of functionality they provide but once one has been found it usually works very well! They have some really great themes available too. We use piklist to manage our social media pages, blog (which we also maintain via Wordpress), email campaigns, event planning etc.