Wow, what a great ad. Never seen anything like this. Whites are so white and blacks are so black. OLED is the real deal. Really exceptional color control, great pixel size with no gaps. Incredibly sharp. If you have a single monitor installed or are viewing it remotely, this display is for you. 100% full dimming on each pixel is amazing, as is 10-bit color and the full set of device interfaces (USB-C DP in alt mode, HDMI and 2 display ports. Very good. Exceptional colors. The display hits really catches the fluorescent orange tones, which I haven't seen on any other device since the Dell UP2715K The color controls are simple and useful, but not overly complex The display remembers the color modes for each interface, which is nice unfortunately when you have two displays , and you Sitting in front of it, there are serious problems with a color shift of 45 degrees, where another display would normally be: at this angle, the color temperature becomes very warm (too red), at a further angle it normalizes, and then abruptly changes too very cool (blue) with a nasty gradient I have compared this monitor to Apple XDR, Apple Studio Display, Dell UP2715K, Dell UP2720Q and LG 27MD5KL-B I have one more thing can sit further away from the display, I would invariably choose this one. Unfortunately I am doing color correction, so I cannot tolerate color changes and will return the display. My next pick would be the LG 27MD56KL-B, which doesn't change color even at extreme angles. The calibration out of the box was really wrong and had poor repeatability compared to the two monitors I got but it can be adjusted with a calibrator - not the end of the world but should be a lot better given the price.
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