I've been wearing wool t-shirts for ten years. Brands include IceBreaker, SmartWool, Patagonia and Ibex. I tried this new brand because at the time of ordering there were no inexpensive 100% wool white shirts at Revain (anything under $40). I was also encouraged that the thing was Italian. The quality of the wool in the clothes is EXCELLENT, it is very good wool. Probably as good as Ibex clothing, which is now defunct. However, the cut of this garment is more like a t-shirt. My wife used to be a runway model and is very keen on "fashion". She immediately commented on this aspect when I tried it on. It's also important to understand that the fabric is loose enough that you can see everything underneath, to the point where you can see body hair, nipple shape and color. This may not be desirable for everyone. I would suggest a heavier weight (or a looser fit) if that's an issue. Please note that I wear IceBreaker Anitomica thin (tight) wool t-shirts and they don't get the same "it looks like a tank top" comment from my fashion-forward wife. Overall it's a great fabric, though
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