I like how quickly you can send out email campaigns and how effective they are. The customer service could be better, but this isn't my main complaint. The software itself works well for our needs, and we do not have any complaints other than some of the more minor customization or updates required in order for us to use it effectively. We use Purecast as a way to easily add contacts to mailing lists without needing to hand enter them. Also, it allows us to send regular emails to those who subscribe to one of our newsletters. I like that Purecast has an all in one platform for multiple emails at once. This makes managing those emails super simple! The UI could be improved, the app needs work as well. This product is perfect for my needs. I can manage multiple emails at once with ease and have everything right there when needed. I love this software. I used to spend hours trying to find a way to sort through emails quickly and easily, but now I can do it in seconds.