I like how quickly you can send out email campaigns and how effective they are. The customer service could be better, but this isn't my main complaint. The software itself works well for our needs, and we do not have any complaints other than some of the more minor customization or updates required in order for us to use it effectively. We use Purecast as a way to easily add contacts to mailing lists without needing to hand enter them. Also, it allows us to send regular emails to those whoβ¦