It's very easy to use! I've only used it for about an hour but so far everything is working well with no glitches or hiccups that have been experienced by other similar products out there (like LeadPages). The templates look good as does their support team which has helped me get started quickly without having all of my questions answered right away. Not really anything i dislike at this point - just getting familiar/used more will give us ideas where we could improve if needed down the road. A new tool was required because our previous system wasn't able to keep up w current trends such as social media marketing & SEO techniques. We were using another product before interfunnel came along, however they did not provide enough options available when compared side-by-side against inter funnel sales funnels. By switching over from one platform to interfuntal, now allows them both platforms can.