SmartMessage is easy to use and has a user friendly interface. The product is well integrated with other marketing tools such as Hubspot, Marketo and Salesforce. It's important that your account representative is familiar with the software so they can assist you in troubleshooting any issues. I like that it integrates with my CRM, allowing me to send emails from within my sales pipeline. I also love the ability to have custom fields for each campaign which makes it easier when creating reports. I am able to track open rates, click throughs and bounce rates very easily via SmartMessage.