The system is very user friendly for someone who has never used BuzzStream before. The platform makes it very easy to setup and start a campaign. The tool is well built and the team at BuzzStream are extremely helpful. The platform is easy to setup and use. The tool also has a few very specific features that make it ideal for our business. There isn't much we dislike about the tool. The only thing I would add is more content on the platform. For example, there are some sections where there is no content to read. So if you're someone who likes to read articles, this is not the platform for you. I use BuzzStream for managing our social media. It has made managing our social media campaigns so much easier. The platform also keeps records of all of the campaigns we've run and all of the posts we've made. We've also seen a significant increase in traffic as well as sales as a result of our campaigns. The ability to get more leads from less budget was my number one benefit of Buzzstream. I used it for two years and never had any issues. I never heard of anyone having issues with their account or service. We are able to track our data after we implement so we can see where all our traffic is coming from and what kind of content people like to consume. We also implemented an automated email sequence to send out to new subscribers. This has helped us grow our list and engage with our customers.