
As Colgate-Palmolive, Tom's of Maine (now a division of a multinational conglomerate) has joined with its corporate teething, sodium fluoride lauryl sulfate (SLS)-free toothpaste is just a thing of the past from the past. It is not anymore. So I switched to this toothpaste. My user experience: Excellent. Makes my teeth very clean and breath fresher. A word of caution: If you're used to the typical, popular, and heavily sweetened brands: Crest, Colgate, etc., etc., you might find the taste of this toothpaste rather bland. This is because the toothpaste is not saturated with sweeteners. Overall a great product. No mistakes.

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