I have used John Frieda products for years and most of the time, I am very pleased with the results. I have used this brand's Blonde products before and like them very much. This Go Blonder masque was unique in that it not only lightens and brightens blonde, but also claims to strengthen hair, even after coloring. I've used it a few times now (trying not to go overboard, so I used it every four days.) I like the effect. My hair is blonde with platinum and golden highlights and this masque punched up the brightness without brassiness. However, I am not sure how much it is doing in the way of strengthening. I found my hair to be drier after using it the first time, so I used a good conditioner with it the next couple of times. But for the lighter blonde look, this is definitely a good product!
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