The fact that you can create custom tags with this tool is very handy for our projects! I don't really have any dislikes about it - apart from maybe not having access yet (or at least enough) to all fields of interest when using some templates like 'newest' or "most viewed". If someone has better suggestions then feel free let me know :) We are solving issues regarding user tracking by creating new tag types which we use as unique identifiers within each project/campaign so they're never confused again afterwards ;).