I like that it is very easy to use, not overly complicated in any way! It's also an excellent product at its price point (which isn't cheap!). The best feature about this program though are all of their support staff who will help you with anything from general questions regarding how something works through more complex issues such as user permissions etc. We have used several other programs over time but nothing has come close to comparing to what we've been able experience using Brilliant Ez Hms so far - especially when considering our budget constraints!! If your looking into starting up some sort of online booking software then look no further than BriliantezHMS. Our sales team can book rooms quicker now thanks to being connected directly via brilliantezhms which cuts down wait times by days rather quickly compared to us having someone else do these types tasks manually before hand.