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31 Karma

Review on Integral Ad Science by Robert Gilbert

Revainrating 4 out of 5

Affordable Data Solution For Marketing Automation

Our IAS team created customized campaigns for our agency clients by analyzing data from Google Analytics/AdWords as well as other sources which we did not have previously available via DSPs like Bing Ads or MediaMath's DoubleClick Bid Manager platform. Their ability to make sense of all different types of complex metrics was really useful when assessing risk associated with specific marketing activities being performed within campaign budgets and constraints set out by agencies. From my point-of-view their support has been lacking recently compared how much value they delivered originally through creating more sophisticated reporting across various product offerings over time - though still very minor issues relating primarily around reports going into production but again nothing major at this stage. Some basic dashboard functionality would be nice along side an improved API capability if possible too. More flexible attribution models where marketers can choose between paid media only I like the fact that it's easy for customers to understand how they can use this product. The customer service was also great! They were always willing to help us out if we had any questions or concerns about their products. It would be nice if there could have been more features added to the software. We are using this tool as an inventory management system which allows our team to manage all of our ads across multiple platforms such as Facebook, Google Ads, Instagram, etc.

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Pros
  • I like the fact that it's easy for customers to understand how they can use this product
Cons
  • It would be nice if there could have been more features added to the software