I like that it's easy to use, has great reporting capabilities (for example being able to easily export CSV reports), and is flexible enough for my needs in terms of customization options. It would be nice if there was an easier way to create pages with custom categories or subcategories so we could organize our products more intuitively than by category. We are solving problems related to how customers find us online through Google search vs other sites they may visit when looking at products similar to ours but not as specific to what they're searching about. The ease of use. Storepoint was simple to implement in our store and our customers love it. The customization is key for us. We have a few features that are not available on the default storepoint store. We have been able to customize our store to fit our needs and our customer's needs. We are able to provide the best store experience for our customers. We are able to provide the best customer experience with the best store for our customers.