I like that it's easy to use, has great reporting capabilities (for example being able to easily export CSV reports), and is flexible enough for my needs in terms of customization options. It would be nice if there was an easier way to create pages with custom categories or subcategories so we could organize our products more intuitively than by category. We are solving problems related to how customers find us online through Google search vs other sites they may visit when looking at productsβ¦