The ability to track results, see where your ads are running, how many impressions you have gotten, etc., has been great! There's nothing that we dislike about this software as it's exactly what was advertised in their website or sales pitch. We're able to manage all of our campaigns from one place now with no issues at all. If there were any improvements they would be more clear cut options when editing ad text. It's nice to not have to go through multiple different tabs/websites just to edit an ad once again. Also, having everything under one roof makes life easier than ever before.