I like how it is so easy to use, you don't need much training at all! It's very intuitive, but also has some great features for more advanced users who want to get into customizing their dashboards. There are still things they can improve upon, such as adding in other data sources (like Google Analytics) or allowing us to have multiple accounts within one dashboard. We've been able to solve several problems with this software, including tracking our website traffic, keeping track of our SEO rankings, and creating reports for clients.