I've used a useless brand of activated charcoal before and when I found it at Target I was hooked. But they didn't have a fluoridated product back then, and after ordering online and using it for a few weeks, I was very impressed with how clean and minty fresh my teeth and mouth were. The taste is excellent, try it. In terms of its whitening properties, I don't even use this charcoal paste all the time (because I have some Crest toothpaste left over, oops lol) and I can actually see how much whiter my teeth have gotten. Think of the bright yellow of the notes - that was the color my teeth were originally (thanks, coffee) and now, dare I say, they're a bright yellow-white. I actually like to show my teeth a little more when I smile. who am i now
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