The platform offers you all types of tools to help manage your ads from creating them up until their publishing across multiple channels (social networks like Facebook or Instagram). There's not much I dislike about it but perhaps some functionality could be improved by adding more features/tools in certain categories such as creative management which might require additional training time with other platforms out there already offering these services. So far so good - have been able to use almost everything offered since we started using this solution last year now.