I like that we can communicate directly to customers who show interest from an email they receive from our site which gives great feedback about what people want and need. It is easy for new employees or visitors to use and understand when it comes time for them to visit us. The platform does not have its own analytics system so sometimes tracking success of campaigns can be difficult. You must partner with another 3rd party software such as Google Analytics for this information. My employer uses many different customer service solutions including Zendesk and Customer Service Platforms (CSP). We found DC Activ very straight forward to implement and learn how to make successful changes quickly allowing me to focus more on other issues while learning the product.