Review on Komoona by Will Kern

The data provided by Komoona was able to provide insights into where the highest value users were in certain types of inventory, which helped us prioritize our own marketing tactics for more effective allocation. I also like how easy it is to pull out reports from this platform so we can share with team members who aren't directly working within that area. For now, there are not too many customizations you can make; however, once things start getting rolling, they may come up (aside from adding/removing tags). We're solving some tough questions around inventory optimization that have been difficult for other solutions to answer. With Komoona's help, we've seen gains in user engagement, CTRs, etc., all while helping advertisers get better return on their spend!