The data provided by Komoona was able to provide insights into where the highest value users were in certain types of inventory, which helped us prioritize our own marketing tactics for more effective allocation. I also like how easy it is to pull out reports from this platform so we can share with team members who aren't directly working within that area. For now, there are not too many customizations you can make; however, once things start getting rolling, they may come up (aside fromβ¦