I like that you can see everything your ad is going out on in one place - it's easy to know what works well or not with each bid request. You don't have as many options for different bids than if you were using Google Adwords but this also means they are more targeted so you may not need as much traffic compared to other platforms. It would be nice if there was an easier way to use multiple accounts from within bid requests. We're trying to run A/B tests which has been made harder by our current platform. Bidding has become less important since we've implemented PPC advertising so adding another tool helps us continue to improve this area.
ο»Ώ