It's an all-in-one platform that allows you to create websites, sales pages, lead magnets, trainings, and more. The only thing I dislike is how easy it is to accidentally delete something when using the drag & drop feature. If you are looking for a simple tool that will get you up and running fast, this is it. We used ClickFunnels for our entire website rebranding project. We were able to use their prebuilt templates for all of our marketing materials (website, sales page, etc.) and we were also able to customize them to fit our branding perfectly. This allowed us to spend less time editing and more time on other aspects of our business. I like how easy it was to make my website look exactly what i wanted for our small business (we sell organic food). It's very user friendly which makes me feel more comfortable using this product than other programs we've used before. The customer service could be better but overall its great so far!! We are just getting started building out an e-commerce site and planing ahead all aspects from branding through checkout process.