I like that it is easy to use for marketing automation purposes. It has all of the features we need in one platform. The customer service team was great when they helped us with our questions about the product. We were not able to get some of the functionality working as we expected so there are things we would have liked if we could do them over again but overall this system works well for what we needed. This software makes managing multiple campaigns much easier than having to create separate ones each time.