The fact that it is easy to use makes this tool very versatile for our needs as we have multiple different projects at once which are constantly changing! I love how simple they make creating an email campaign look - even when you're not familiar with HTML/CSS coding there's nothing too difficult about using their templates (which can be customized). It would also help if more of these tools had mobile versions so people could access them from anywhere without needing internet connection but other than those two issues everything works great!! We've been able solve some problems by working together through idealpaths chat feature- solving any questions quickly has made us much happier customers.