I like how easy it is to build campaigns, monitor results & take action once you see something isn't working well for them (or their audience).
The reporting system could be more robust in my opinion but they are constantly improving this feature so we're getting better every day! We have been able create personalized messages across multiple channels with our clients' specific needs at hand. This has allowed us to close deals faster than ever before which was one of our goals when starting out as an agency without any CRM experience ourselves yet using AIMS allows all team members/agencies involved access from anywhere via mobile devices or desktop computers - just great overall integration solution as far as client engagements go!!