I like most how easy it was for me, as an Amazon seller with no prior experience in dropshipping or marketing my own products this software makes life so much easier! It's also very user friendly which made setting up shop even faster than anticipated. If you are looking into Dropshipin but don't have any previous sales knowledge then definitely take advantage of their free trial option first before making decisions about whether its right fit for you. The best part has been that they've had some major updates since we started using them last year from what i can see anyway - new features being added quite frequently too now. We use all aspects of their service including SEO/SEM campaign management & reporting along side our main ecommerce platform allowing us complete control over both platforms at once.