I must admit that my experience with NatureGrail's online shop was not great. Despite their claims to the contrary, I didn't find much of an assortment of tasty and healthy foods there. For each category, there are only a few brands and choices, and I had trouble locating some of my favorite products. Their rates seemed a little high in my opinion given what they were providing. I'm all for high-quality, healthy products, but I don't want to spend a fortune for them. Sadly, that is what I discovered when I visited NatureGrail. To be honest, their website is simple to use and I value the thorough product descriptions and dietary data. But in the end, I simply felt that there weren't enough choices available to me. I ultimately chose a different online retailer with a larger variety and more affordable prices. Overall, even though I admire NatureGrail's efforts, I just didn't think their web store was up to par. I might give them another shot in the future if they can increase their menu and bring down their costs a little. But for the time being, I'll be doing business elsewhere.