The platform was very intuitive for my needs - I can write articles from scratch or use templates provided by their team of writers/journalists who have been vetted over time; they are experts! They offer multiple options when creating content (from writing your own article through using prewritten ones).
It's not cheap but if you're looking into PR tools this one has all bases covered without being too expensive. We've used them since 2015 so we know what works well & doesn't work out there now compared back then which saves us money downline because our clients don’t need constant support anymore once something goes wrong here/there ;-).