The smell is interestingly sweet and flowery. It's great to see Pampers trying out new napkin flavors. It's a bit strong if you don't like a lot of flavor. It actually reminds me of an old Bath and Body Works perfume spray. I think that might give you an idea of how floral and sweet they smell. The wipes themselves work great, they are soft and gentle on the skin from my experience cleaning the house/wiping my hands with them and having used them on my son. However, the downside I find is that the strong odor mixed with the poop taste is quite unpleasant when used to clean up after a baby/toddler's bowel movement. I just don't feel like the wipes help mask the smell compared to other Pampers wipes. You get a blast of both smells together and it's unbearable at times. smell of flower droppings. Other Pamper flavors match the smell of feces much better.
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