Review on HotMap by Mido Taylor

I've been using hotmap for about 8 months now and have had some great success implementing its tracking into my site's marketing efforts. The ability to target specific areas or segments within an existing audience has made this tool incredibly useful! There are many other tools like this available online - so why would anyone use something else? It makes sense if there was any downtime between visits (which isn't usually too big of deal) then the person may leave before being tracked by another vendor. As long as we're able to maintain good uptime though; everyone who comes through our doors gets counted via heat map software without issue. We were looking at different ways to better measure traffic patterns when they came across hotmaps. They immediately got what we needed. Great customer support from start to finish and quick turn around time once implemented.