I honestly like everything about this tool! It is easy to use, it has great customer support, and the content is constantly updated. Sometimes there are updates that take longer than expected (like for a few hours) but nothing too big or bad. Overall, great tool. Not much. It's a good tool and has helped my business tremendously! You should try it out if you're looking for more organic traffic! It's worth it! We've seen an increase in our website traffic which allows us to reach new customers that we otherwise wouldn't have reached.