I like that it helps us to reach our target audience quickly, effectively & efficiently! It's very user friendly with an easy interface for all of my team members. The customer service is also great - they are always willing to help me or answer any questions i have about their product. They don't do anything automatically which can be frustrating at times but as long as you explain your problem clearly then everything will go smoothly. We use this software almost daily in order to send out emails/newsletters etc., so we really appreciate that aspect.