At first I liked this cable, but now, after only 2 months, the contacts on the Lightning connector are already worn out, which causes the charge to turn on and off. I guess we'll see how long the next one lasts.
Pros
10X Longer Lifespan: The bend test can reach 10000+ in the lab, which makes SMALLElectric's gold alloy line many times more durable than other Lightning cables.