-Very good tool to visualize network data.-Easy integration with other tools (like Tableau, Qlikview).
It does not have some advanced features like Power BI or Google Analytics but it has very useful modules in place that are easy enough even without any technical background! I would say this should be your first choice if you're looking into visualizing social media analytics results from different platforms/toolsets. You can use its excellent GUI interface instead of using command line options which might look intimidating at times as well. We used gephih mainly to manage our customer engagement analysis reports by connecting multiple sources such as Twitter handles, Facebook pages etc., through one dashboard so we could compare their reach across various channels easily.