I like how easy it is to use, and how much customization you can do with your templates. It's also very intuitive and simple. There are a lot of features, but not so many that it's overwhelming. The support team is great too! They were able to help me figure out how to get some of my customizations working. I would highly recommend this product. I'm solving several problems at once by using this platform. I can quickly create new emails from templates, as well as edit existing ones. I can also customize the look and feel of my emails.