My Harley buddy had a compartment that he could slot and store his iPhone in while riding. This rectangular short cable was the perfect solution for this application/problem where a normal cable would have to bend a lot after the connector. As we all know, bending an iPhone cable too often means you'll soon be buying another cable (even if it's a reinforced braided nylon). Again, this is a specialty cable that is best used for the right application where regular straight cables don't work easily or cause repeated failures.
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