Once I found this dye, I have never used any other brand. The plum black is a perfect deep deep purple black and covers grays perfectly. (I've never used any other color so I can only vouch for plum black.) I also use it to tint my brows.1:1 ratio is easy mixing with 30 developer.As you go through shampoos you may run with color, so use dark towels, but hair stays dark. Powerful Color even on my "meh" brown and grey hair 😂
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