It helped me understand my visitors' behavior, which was very helpful in improving our website's performance. The heatmap tool provided by this service helps us identify areas of interest for users and improve their experience with our product. I don't like its interface as it can be difficult to use at times. This isn't something you should worry about though because there are many other options out there if you're looking for one. We were able to learn more about how people used our site and what they liked best so we could make changes accordingly.