I like how easy it was for me as an employee who has no previous knowledge in using this software, but just needed some help getting started! The customer service team helped guide us through all steps we were unsure about that would benefit our business or not be beneficial at first glance (we are still learning). It's great because you can easily set up your email campaigns from within their website so there isn't any need/hassle going out into other programs such Mailchimp etc., which could take time if they don’t have what exactly yo want already created when creating emails via another programmming language i guess :) We're also able t create multiple different types ooemail templates depending upon whether its one offs /newsletters ect..