This SPF 50 is the best I've tried and I've tried many lotions/sunscreens. (Dr. Obagi is just good but expensive). I am writing this review in May 2017 - about this purchase in May 2015. The product itself is amazing and does not turn your skin white or blue like some Zinc Oxide/Titanium Dioxide products do; However, the price has increased enormously and I am very disappointed. I paid $28.20 for this 7 ounce bottle in 2015 and reluctantly bought it for $48.50 in 2017. I emailed Elta MD but after 3-5 days I didn't get a reply. Elta MD is high quality but the inflated prices of all their products are over the top. I use many of their lotions and love them all. I hope that more men/women will complain about price increases in the hope that this will change.
All-In-One Sun Protection: Safe Block Essence Sun Milk EX SPF50+/PA+++ (70Ml)
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