The system is very simple to use with multiple options for targeting customers who are interested in your brand or products/services you offer! I love how easy it was getting started using this software as there were no issues at all when setting up my account-it took me about 5 minutes from start until finish once everything had been set correctly.- There isn't much advertising available within our market area so we have not seen any direct competition yet but if they come out of nowhere then hopefully other vendors will follow suit otherwise more power too them. Have used several different forms / platforms over time including Mailchimp & InfusionSoft - We needed an email platform which could send mass emails (we don’t want individualized messages) without requiring us manually inputting each address into separate lists etc..