The ease of use for creating our business plans. There are so many tools that it can be difficult at times to choose which one best fits your needs or budget. We have used this tool in several different ways over time; however, I believe they've recently improved their reporting function as well as having more options in terms of customization. Also, we love how flexible the platform allows us to go back to previous years' data when needed for comparison purposes. My biggest issue is with my coworkers who often don't understand why we need these reports completed each month (as opposed to weekly).