I think that in terms of price they are very competitive with other competitors but also their customer support is amazing! They really do care about how things go for our business compared to those other companies who take advantage of us as customers without offering anything back (other than some quick wins). We have been using them since we started 6 years ago. Their sales tools provide such great value even if it's not something directly related or offered by another competitor, like one-to-one meetings from within Outlook which helps so much when trying to get deals done over email alone - this saves me at least an hour every day just doing these meeting vs having someone else set up my calendar invites etc.