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1 Level
794 Review
50 Karma

Review on ReviewsReputation by Andrew Kamkoff

Revainrating 5 out of 5

Great Platform - Can be frustrating to use

I like that everything from my account dashboard all goes back into one place for easy tracking of responses across multiple platforms (social media).

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It does not allow me access outside our team's platform so it may limit reach if using other social channels or tools such as LinkedIn/Twitter etc.. If looking only specifically around CRM integration this tool would work well but we also wanted ease with integrations through out marketing funnel including email campaigns which was difficult when having separate accounts within each channel.

Pros
  • Ease to use interface
  • One central location in Gmail where you can see performance, trackable metrics & engagement scores.
  • Easy way integrate campaign management data via Salesforce Marketing Cloud Connector
  • Full audit trail is provided by Google Analytics
Cons
  • Some problems